SMYLE AND SIMON BECK CREATING THE BIGGEST AND CLEANEST BILLBOARD IN THE WORLD

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At Smyle, we work every day on innovative, sustainable oral care products. Our mission is to create (micro)plastic-free oral care for the whole world. That idea is always central; from production to advertising.

That's why we're super proud of our collaboration with Simon Beck, the world's most renowned snow artist! High in the French mountains where he lives, we created the largest and most sustainable billboard in the world. Watch the video now!



The record was achieved by Simon Beck. It had to be big, clean, and eye-catching. So we called snow artist Simon Beck in the French Vallée de L’arc. He paused for a moment, grabbed his snowshoes and compass, and set out. After a few orientation loops and sketching the design, Simon began his artwork. The result? 

These are the only footprints we want to leave behind. No plastic, No pollution.
CRUSH, BRUSH, SMYLE!

After a day and a half of walking, calculating, contemplating, and careful observation, the billboard was completed. Over 13,625 square meters adorned with Simon's beautiful handwriting (or rather, "footwriting") and a clear message! A fun detail: Simon took 135,000 steps in just 1.5 days.
Locatie: Lac du Vallée de l’Arc, Les Arcs, France
– Homebase of Simon Beck –

Behind the Scenes

Last summer, together with the creative minds at Fitzroy Agency, we created the now-famous 'wash-away billboard' on the beach. A 100% waste-free message that reached millions of people. It left us hungry for more! So, Mischa Schreuder from Fitzroy, accompanied by just one cameraman/drone operator, headed to the French Alps to witness Simon Beck, the Banksy of the snow, in action. It's a perfect example of minimal environmental impact with maximum visibility for this important message. Just like how a small, entirely natural tablet can deliver the best oral care results.

 

ABOUT SMYLE

Do you want to minimize your footprint as well? Start with everyday activities like brushing your teeth or other forms of personal care.

At Smyle, we create sustainable oral care products that:

Are kind to the planet.
Contain no microplastics.
Keep your teeth and mouth radiantly healthy.
Are easy and pleasant to use.
Outperform traditional products in every way.